| Four Color |
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| Ad Size |
1x |
3x |
7x |
12x |
18x |
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| Full Page |
$3,735 |
$3,471 |
$3,007 |
$2,883 |
$2,764 |
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| 1/2 PAGE Island |
$3,450 |
$3,200 |
$2,750 |
$2,650 |
$2,550 |
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| 1/2 PAGE |
$2,700 |
$2,537 |
$2,203 |
$2,155 |
$2,079 |
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| 3/8 PAGE |
$2,354 |
$2,226 |
$1,944 |
$1,914 |
$1,836 |
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| 1/4 PAGE |
$2,008 |
$1,915 |
$1,718 |
$1,669 |
$1,605 |
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| 1/8 PAGE |
$1,610 |
$1,556 |
$1,513 |
$1,472 |
$1,416 |
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| Black & White |
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| Ad Size |
1x |
3x |
7x |
12x |
18x |
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| Full Page |
$2,658 |
$2,391 |
$1,993 |
$1,860 |
$1,728 |
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| 1/2 PAGE Island |
$2,400 |
$2,175 |
$1,800 |
$1,700 |
$1,600 |
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| 1/2 PAGE |
$1,621 |
$1,459 |
$1,216 |
$1,134 |
$1,054 |
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| 3/8 PAGE |
$1,274 |
$1,148 |
$956 |
$893 |
$829 |
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| 1/4 PAGE |
$928 |
$837 |
$697 |
$649 |
$603 |
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| 1/8 PAGE |
$531 |
$478 |
$434 |
$392 |
$372 |
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In order for frequency discounts to apply, all advertisements must run within a 12-month period (including the 18x rate).
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| General Information |
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| Frequency |
12x |
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| Rate Base |
7,000 |
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| Circulation |
BPA Audited—Paid |
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| Premium Charges |
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| Guaranteed Position |
10% |
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| All remaining positions or placements of ads are at the discretion of the publisher. |
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| Agency Commission |
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15% of gross billing allowed to recognized agencies, provided:
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| • order is placed and paid for by agency |
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| • advertiser’s material is prepared in accordance with Wine Business Monthly’s production specifications. |
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| • account is paid within 30 days of invoice date. The agency and the advertiser are jointly and separately liable for all payment. It is agreed that the publisher has the right to seek payment from the advertiser in the event of non-payment within 30 days by the agency or authorized representative. |
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| Classifieds Advertising Rates |
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| PRINT CLASSIFIEDS: Wine Business Monthly |
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| WBM BUILDS AD (advertiser provides text & graphics) |
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| Blank & White |
$80 per column-inch — may include border |
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| 4-Color |
$115 per column-inch — may include border |
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| *plus $25 per individual graphic |
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| PRINT-READY AD: (advertiser provides print-ready .pdf or .tif) |
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| Blank & White |
$75 per column-inch |
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| 4-Color |
$110 per column-inch |
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| PRINT CLASSIFIEDS: Specs |
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| Column Width: |
1 col - 2.187 inches
2 col - 4.625 inches
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Resolution: 300dpi File format: .pdf, .tif
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| www.winebusiness.com Advertising Rates |
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| Banner Ads |
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| Home Page |
$500 for 1 month — 15 minutes per hour |
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| Daily News Page |
$400 for 1 month — 15 minutes per hour |
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| Winejobs.com |
$400 for 1 month — 15 minutes per hour |
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| For other web advertising opportunities, email: sales@winebusiness.com |
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Banner Ad Specs
Dimension: 135w X 190h pixels File format: .jpg, .gif, animated-.gif
File Size: please keep under 30KB.
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| Daily News Email Banner Ads |
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| Top Ad |
$3,000 for 1 month — daily email |
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| Second Ad |
$2,500 for 1 month — daily email |
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Specs
Dimension: 450w X 60h pixels File format: .jpg, .gif, animated-.gif
File Size: please keep under 15KB.
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Advertising Sizes
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I N C H E S |
| Size |
Columns |
Width |
Height |
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| Full Page |
4 |
9 1/2 |
12 3/8 |
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Full Page - Bleed
(trim + 1/8" on all sides)
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4 |
10 3/4 |
14 |
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| 1/2 Page Island |
3 |
7 |
9 1/8 |
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| 1/2 Page Vertical |
2 |
4 5/8 |
12 3/8 |
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| 1/2 Page Horizontal |
4 |
9 1/2 |
6 |
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| 3/8 Page Vertical |
2 |
4 5/8 |
9 1/8 |
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| 1/4 Page Regular |
2 |
4 5/8 |
6 |
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| 1/8 Page Horizontal |
2 |
4 5/8 |
2 7/8 |
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Print Ad Specifications
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Printing Process
We are a digital publication. Wine Busines Monthly submits .pdf files to the printer which then go directly to plate.
Pages are printed on a heat-set web press. The paper stock is 60lb uncoated offset
Preferred Materials
Ad materials should be exact dimension. No crop marks or bleed on fractional ads.
Adobe Acrobat (PDF).
The ideal file format to receive is a high-res Adobe Acrobat file (pdf). Fonts should be embedded
and all colors are CMYK.
OTHER FILE FORMATS.
Adobe Illustrator, PhotoShop,QuarkXPress. Please include extension in file name (i.e., .eps, .psd, .qxd).
FONTS.
Do not send fonts; either rasterize, outline, embed or flatten fonts within.
GRAPHICS.
Include all supporting files placed in your layout when supplying native file formats. Placed graphics should be saved as .tif or .eps. Do not use .jpg or LZW compression.
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GENERAL SPECS.
• Line screen: 150 lpi (300dpi)
• Maximum color density: 260%
• Thin lines or medium to small type (10pts. or less) should be restricted to two colors at most.
COLORS.
All colors must be in the CMYK mode. RGB and Indexed Color images must be converted to CMYK.
TRIM SIZE.
10½ by 13¾. inches. For specific advertising sizes, see above.
BLEED.
If your full page ad has a bleed, set bleeds to 1/8" on all sides. Live image safety:
1/4" from trim; text: 1/2" from trim.
Shipping Instructions
ELECTRONIC SUBMISSION.
• Upload your files to WBM at winebusiness.com/fileupload.cfm
• Email compressed attachments to mbeasley@winebusiness.com
(10mb or less)
• Courier/mail contents on CD to:
Melissa Beasley
110 W Napa St
Sonoma CA 95476
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Other
ADVERTISER SERVICES.
We offer design and production services for your advertising. Please contact your account executive for rates.
INSERTS.
A variety of placement options are available for your pre-printed advertising inserts. Please contact your account executive for information.
CANCELLATION POLICY.
Ads will run consecutively on multiple issue contracts unless otherwise agreed to. Prior month’s ad will be repeated unless new copy is supplied by deadline.
All cancellations must be in writing and received by the publisher no later than 15 days prior to deadline. Non-fulfillment of contract terms will subject
advertiser to retroactive charges at the lowest frequency rate. Publisher’s liability will not exceed the cost of the ad space.
ARTWORK POLICY.
All artwork produced by the Publisher remains the property of the Publisher.
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COPY ACCEPTANCE.
All advertising is accepted subject to approval by Publisher. All advertisements are accepted and
published upon the representation that the Agency and/or Advertiser is authorized to publish the
entire contents and subject matter of the advertisement.
TERMS.
Payment must accompany all copy unless credit has been established. Terms for approved credit accounts: Net 10 days from publication.
Accounts can earn a 4% discount by prepaying for multiple insertion orders before first publication date.
The processing charge for returned checks is $20 per item.
Past due accounts subject to a Finance Charge of 1.5% per month (18% per year).
Past due accounts subject to cancellation. Publisher reserves the right to hold Advertiser and/or its Agency jointly liable for balances due.
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General Statement
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The Publisher will not be liable for any error in any advertisement published unless a proof of the advertisement
is requested in writing by the advertiser and returned to the Publisher’s office in a timely manner with corrections plainly
noted thereon. In that case, the Publisher’s liability for any error or omission so noted that is not corrected
shall not exceed the cost of the portion of the advertisement occupied by such error.
Claims must be in writing within seven days of publication.
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Rates, premiums, specifications, color and dates subject to change; color and positioning subject to availability.
The Publisher is not liable for any failure to publish or circulate all or any part of any issue because of circumstances beyond its
control. In no case shall publisher’s liability exceed the cost of the advertisement.
The Advertiser and/or its Agency will indemnify and hold the Publisher harmless from any loss or expense resulting from claims or
suits for defamation, libel, violation of right of privacy, plagiarism, copyright infringement, unfair competition, unfair trade
practices and infringement of trademarks, trade names or patents.
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